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Scandinavians slow in adopting social media for travel

Scandinavians are slowly embracing social media for travel purposes, a recent study by Amadeus reveals. This very interesting report focuses on how the adoption of mobile communictaion will transform...

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Smartphone explosion in Norway: 60% of users watch TV on their phone

This post marks the start of another series here on Socialmedianordic.com: Marketing Monday. Stay tuned for new marketing insights from the Nordics at the beginning of each week! A recent survey among...

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Communities for marketing in Northern Europe

Another post in the Marketing Monday series here on Socialmedianordic.com. Despite the Nordic obsession with Facebook and the media’s focus on Twitter, I like to dive into old-school social media now...

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Bloggers influence fashion purchases, Swedish study suggests

A segment in the Marketing Monday series at Socialmedianordic.com While blogging in Scandinavia has been studied mostly quantitatively (how many bloggers, readers etc.), not too much is said about...

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Nordic marketers struggle with social media

Marketers all around the world have a hard time harnessing the power of social media, IBM’s Global CMO study published today reveals. IBM have surveyed 1700 marketing pros all around the globe. World...

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Why are Nordic marketers troubled by social media?

A segment in the Marketing Monday series at Socialmedianordic.com. A couple of weeks back, I wrote about a recent study of Chief Marketing Officers where Nordic marketers didn’t rate their own social...

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Facebook in Finland: State of the marketing nation

The marketing department owns the social media engagement More admin engagement = more user engagement Most companies have guidelines for their Facebook pages These social media statistics, and...

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