Scandinavians slow in adopting social media for travel
Scandinavians are slowly embracing social media for travel purposes, a recent study by Amadeus reveals. This very interesting report focuses on how the adoption of mobile communictaion will transform...
View ArticleSmartphone explosion in Norway: 60% of users watch TV on their phone
This post marks the start of another series here on Socialmedianordic.com: Marketing Monday. Stay tuned for new marketing insights from the Nordics at the beginning of each week! A recent survey among...
View ArticleCommunities for marketing in Northern Europe
Another post in the Marketing Monday series here on Socialmedianordic.com. Despite the Nordic obsession with Facebook and the media’s focus on Twitter, I like to dive into old-school social media now...
View ArticleBloggers influence fashion purchases, Swedish study suggests
A segment in the Marketing Monday series at Socialmedianordic.com While blogging in Scandinavia has been studied mostly quantitatively (how many bloggers, readers etc.), not too much is said about...
View ArticleNordic marketers struggle with social media
Marketers all around the world have a hard time harnessing the power of social media, IBM’s Global CMO study published today reveals. IBM have surveyed 1700 marketing pros all around the globe. World...
View ArticleWhy are Nordic marketers troubled by social media?
A segment in the Marketing Monday series at Socialmedianordic.com. A couple of weeks back, I wrote about a recent study of Chief Marketing Officers where Nordic marketers didn’t rate their own social...
View ArticleFacebook in Finland: State of the marketing nation
The marketing department owns the social media engagement More admin engagement = more user engagement Most companies have guidelines for their Facebook pages These social media statistics, and...
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